Logo created for the Hurtful Essences campaign
Flyer reflecting Herbal Essences new identity and bottle design
Boycott Herbal Essences tour 2008 - Cardiff
Boycott Herbal Essences tour 2008, Plymouth - UHC provided the bottles design
Hurtful Essences
This spring we worked with anti-vivisection organisation Uncaged on a campaign against Herbal Essences, bringing awareness to the cruelties of animal testing for ingredients in Herbal Essences products, encouraging people to boycott their brand. They were appropriately re named Hurtful Essences and as part of the campaign we created a website, leaflets, posters, stickers and last, but not least, the graphics for a 6 meter tall inflatable bottle! Check it out on Uncaged's website.
"Thanks for the support for the campaign, we've reached hundreds of thousands of people and we've had about 2300 people sign the petition so far!" Dr Dan Lyons, Uncaged
Support the campaign by joining Hurtful Essences Facebook group
View video clips of the boycott tour and the inflatable bottle here